Little Change Creators has been recognised as one of Australia's Top 10 Kids Wholesalers in the 2024 Giftguide Hot 100—an annual industry list highlighting the most trusted and best-loved wholesale brands in the country. Voted by retailers nationwide, this achievement places us alongside leading kids' brands and confirms our growing reputation as a go-to supplier of sustainable, screen-free toys and gifts for children.

What Is the Giftguide Hot 100?

Every year, Australian Giftguide—a long-established publication serving the gift and homewares industry for over three decades—unveils its Hot 100, ranking the top wholesale brands across ten categories including Kids, Eco, Home & Living, Stationery, and Fashion Accessories.

What makes the list meaningful is that it's voted by retailers, not the publication itself. Buyers and store owners nominate the wholesalers they trust, love stocking, and consistently return to for quality, reliability and customer experience.

Being named a Top 10 Kids Wholesaler signals that Little Change Creators is not just growing—we're becoming a preferred brand for specialty stores that prioritise high-quality, sustainable children's products.

What This Recognition Means for Little Change Creators

Reinforcing Our Place in Australia's Sustainable Kids' Toy Industry

From day one, Little Change Creators has focused on creating eco-friendly, reusable and waste-reducing children's products. Our colouring sets, craft mats and creative kits are designed for long-lasting, low-impact play—and retailers are clearly embracing this shift towards sustainable kids' gifts.

Highlighting Consumer Demand for Screen-Free Creativity

Parents and carers are increasingly choosing screen-free activities that support imagination, fine-motor skills and mindful play. Retailers see this trend firsthand, and their votes demonstrate that sustainable creative products are becoming a staple in the kids' gift category.

Validating Our Work with Independent Retailers

Little Change Creators proudly partners with specialty gift stores, children's boutiques, bookstores, toy shops and museum retailers across Australia. Being recognised by this community confirms we're delivering the quality, service and innovation they value.

Strengthening Our Brand Reputation

Awards and industry listings matter—especially for small Australian businesses competing with large toy brands and cheaper imports. This Top 10 acknowledgement boosts our visibility and demonstrates that Little Change Creators is a trusted, award-winning kids' wholesaler.

"This recognition validates what we've believed from the start," says Paige McInnes, founder of Little Change Creators. "Australian families want better options for their kids, and retailers are our partners in making that happen. To be voted into the Top 10 by the people who know our products best—the store owners stocking them daily—means everything to us."

Standing Proud Among Leading Australian Kids’ Brands

In 2024, Little Change Creators featured in the Kids category alongside established names such as Tiger Tribe, Wild Republic and Artiwood Australia—brands that have been serving the Australian market for decades. For a young, family-run social enterprise, earning a place in this list is a remarkable endorsement from the retail community.

It signals that innovative Australian-designed products—especially those with a clear sustainability mission—are increasingly valued by buyers across the country. Retailers are seeking suppliers who align with their customers' values, and they're voting with their orders.

Our Commitment to Sustainable Kids' Play Continues

This recognition is a milestone, not a finish line. As we look ahead, Little Change Creators will continue to:

• Expand our range of reusable and eco-friendly children's products
• Create meaningful, screen-free gift options for parents, educators and retailers
• Support local artists, Australian suppliers and social enterprises
• Offer retailers high-quality, low-waste products with strong repeat purchase appeal
• Champion sustainability within the Australian toy and gift industry

Our mission remains simple: make creative play better for kids and better for the planet.

Thank You to Australian Retailers

To every retailer who voted for us—thank you. Your support means the world to a small brand with big dreams. This achievement inspires us to keep pushing boundaries, designing innovative products and helping families embrace creativity in more mindful ways.

Want to Stock Little Change Creators?

If you're a retailer looking for sustainable kids' gifts, screen-free activities, reusable colouring sets or wholesale children's products that stand out, we'd love to partner with you. Join the growing network of independent Australian stores already stocking Little Change Creators.

Explore our range and apply to become a stockist today.

Frequently Asked Questions

What is the Giftguide Hot 100?

The Giftguide Hot 100 is an annual ranking of Australia's top wholesale brands across ten categories, voted by retailers based on product quality, reliability and customer service. It's considered one of the most credible endorsements in the Australian gift and homewares industry.

What makes Little Change Creators sustainable?

Our products are designed for long-lasting, reusable play with minimal waste. We prioritise eco-friendly materials, reduce single-use packaging, and create alternatives to disposable craft supplies. Our colouring sets and activity mats can be used thousands of times, significantly reducing waste compared to traditional paper-based products.

How do I become a Little Change Creators stockist?

We partner with specialty gift stores, toy shops, bookstores, children's boutiques and museum retailers across Australia. Visit our wholesale page to view our product range and submit a stockist application. We offer competitive wholesale terms and ongoing support for our retail partners.

Where are Little Change Creators products designed?

All our products are designed and assembled in Brisbane, Australia with a focus on creativity, sustainability and screen-free play. We work closely with local suppliers and social enterprises to support the Australian business community.